Anella Wetter Named Chief Sales Officer
95 Percent Group is pleased to announce that Anella Wetter has joined the Company as Chief Sales Officer (CSO). In this role, Wetter will actively support the company’s lead position in the Literacy market by directing and expanding its national sales organization to strengthen current client relationships and drive new customer acquisition.
As CSO, she’ll provide strategic sales leadership and revenue delivery across all products and service offerings. Working cross functionally with our marketing and product development teams, Wetter will assume responsibility for clearly identifying new sales opportunities and collaborate to advance our investments in The Science of Reading resources and professional learning that will continue to improve educator preparedness and student outcomes.
Wetter brings more than 25 years of education and sales leadership experience to the position and will report to Brad Lindaas, President of 95 Percent Group.
“We’re excited to welcome Anella to our executive team during this period of innovation and growth to promote client advocacy and effectively oversee all sales-focused initiatives,” noted Brad Lindaas, President of 95 Percent Group. “Leaning in on the depth of her experience as both a sales leader and a former English Language Arts (ELA) educator, she will be instrumental in supporting current client implementations and identifying new opportunities while embracing our ongoing mission to identify and address the needs of all readers,” he added.
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