95 Percent Group LLC Announces Acquisition of Tools 4 Reading  

Tools 4 Reading’s science of reading-aligned professional learning and classroom resources will support 95 Percent Group’s mission to unlock the power of literacy for all students

Lincolnshire, IL & Oklahoma City – Feb. 22, 2023 – 95 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, today announced the acquisition of Tools 4 Reading, a company founded nearly 15 years ago by literacy education leader Mary E. Dahlgren, Ed.D., to provide educators with the knowledge, skills and resources to ground literacy instruction in the science of reading.

This latest 95 Percent Group acquisition comes close on the heels of the company’s recent acquisition of Hill Reading Achievement Program (HillRAP) from Hill Learning Center in Durham, North Carolina, demonstrating the company’s growth strategy made possible by investment from Leeds Equity Partners. 

“The addition of Tools 4 Reading’s product suite to the 95 Percent Group phonics ecosystem will significantly grow our science of reading-aligned professional learning and classroom resource offerings, expanding our capacity to deliver on our mission to unlock the power of literacy for all students,” said Brad Lindaas, CEO. “Schools transitioning to the science of reading must equip their educators with the knowledge and practice and the evidence-based tools for implementing a structured literacy program. 95 Percent Group is now a complete source for literacy success in schools.”

All of Tools 4 Reading’s widely recognized suite of resources and professional learning — including The Reading Teacher’s Top 10 Tools, Kid Lips, Kid Lips Instructional Guide, Sound Wall Solutions and Phoneme/Grapheme Cards, as well as programs and publications from highly-respected authors, such as Louisa Moats, Ed.D., (Spellography) and Judi Dodson (50 Nifty Activities) — will now be part of 95 Percent Group offerings.

“Since founding Tools 4 Reading in 2010, my team and I have taken seriously our commitment to work directly with teachers to embrace the science behind reading, and to give them the tools to do so,” Dr. Dahlgren said. “Our passion has only intensified over the years as we have watched these educators feel empowered as they implement effective reading instruction in their classrooms. In 95 Percent Group, I am confident we have found the perfect partner who shares our beliefs and goals and will carry our mission into the future.”

Mastering effective literacy instruction requires robust professional learning. The Reading Teacher’s Top 10 Tools will grow 95 Percent Group’s offerings to include a comprehensive science of reading course designed to help teachers, administrators, and school support staff build a firm foundation in science of reading conceptual knowledge, including the fundamentals of phonics-based instruction.

Originally developed by literacy expert Deb Glaser, Ed.D., Top 10 Tools includes 10 self-paced easy-to-use tools: knowledge, oral language, phonemes, phonics and spelling, vocabulary, comprehension, fluency, writing, read-alouds and collaboration. This course builds upon the company’s existing professional learning services designed for educators deploying its phonics ecosystem of products. 

“The acquisition of Tools 4 Reading expands the depth and breadth of 95 Percent Group’s content and product suite and uniquely positions the Company to teach students the specific skills they need to read successfully. We look forward to working with Mary and the team and to the continued success of Tools 4 Reading as part of 95 Percent Group,” said Eric Geveda, managing director at Leeds Equity Partners.

95 Percent Group’s acquisition of Tools 4 Reading officially closed in February 2023. The acquisition includes the addition of all current Tools 4 Reading team members to the 95 Percent Group team, among them Chief Academic Advisor Antonio A. Fierro, Ed.D., a former Texas State Teacher of the Year and a member of the LETRS cohort of literacy consultants. Dr. Dahlgren will continue to work directly with 95 Percent Group in a consulting capacity.

About 95 Percent Group 

Founded in 2005, 95 Percent Group is an education company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about The Science of reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps. In 2021, 95 Percent Group secured a significant investment from Leeds Equity Partners to further develop its literacy curriculum and invest in new digital solutions. For more information, visit https://www.95percentgroup.com/.

About Tools 4 Reading 

Since its founding in 2010, Tools 4 Reading has empowered educators with the knowledge, skills, and resources necessary to ground literacy instruction in the science of reading. Its resources and professional learning experiences are easy to implement and designed to improve literacy instruction. Tools 4 Reading products and training include Kid Lips, Kid Lips Instructional Guide, Sound Wall Solutions, and Phoneme/Grapheme Cards, and The Reading Teacher’s Top 10 Tools.

About Leeds Equity Partners 

Leeds Equity is a New York-based private equity firm dedicated exclusively to partnering with management teams in the education, training, and information services industries (the "Knowledge Industries"). The firm was founded in 1993 and currently manages over $4 billion of capital across a broad spectrum of companies within the Knowledge Industries.  Leeds Equity seeks to leverage its sector-focused expertise and market insights to create long-term value for its partner companies and investors. For additional information on Leeds Equity Partners, see http://www.leedsequity.com/. 

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95 Percent Group Unveils 95 Phonics Core Program® Word Study, Grades 4 and 5

Developed in response to customer demand, evidence-based phonics program initially designed for K-3 is now available for grades 4 and 5 

Lincolnshire, Ill. – February 1, 2023 – Today 95 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, launched 95 Phonics Core Program® Word Study, Grades 4 and 5. The new program extends the evidence-based classroom success of 95 Percent Group’s K-3 program, a Tier 1 solution for whole class and small group instruction, supporting explicit, structured literacy instruction. It engages students with informational text and literary passages to help them develop fast and meaningful word recognition and build fluency, comprehension, and confidence. It also includes professional learning and ongoing coaching at the district and building level to support teachers in mastering phonics-based instruction. 

Chief Academic Officer for 95 Percent Group Laura Stewart noted that 95 Phonics Core Program Word Study, Grades 4 and 5 is a natural evolution for the company’s phonics ecosystem, a cohesive suite of products and professional learning services aligned with the Science of Reading.

“Expanding our phonics ecosystem to support fourth and fifth grade is the direct result of educators asking us for a solution to fill the continued, growing need for explicit Tier 1 phonics and word study skill development beyond the third grade,” said Stewart. “This is a unique offering for schools and it is exciting to be able to bring this resource to the classroom to help both struggling and on grade-level students improve their reading and spelling abilities.”

As teachers around the country continue to grapple with the impact of the COVID-19 pandemic on learning, recent research underscores the importance of reaching struggling readers beyond third grade. The 2022 National Assessment of Education Progress – the Nation’s Report Card – revealed the average fourth-grade reading score was lower than all previous assessment years going back to 2005, dropping back to 1992 levels. 

“Research on reading instruction has been very clear for more than 20 years. The 95 Phonics Core Program that 95 Percent Group offers for grades K to 5 is the answer to general education, Tier 1, evidence-based systematic and direct literacy instruction that aligns with research. Our students have made substantial progress using the program,” said Lisa Vitale Stanzione, supervisor of K to 5 Special Education and General Education Intervention, Bernards Township School District in Basking Ridge, New Jersey.

Grounded in the Science of Reading, 95 Phonics Core Program Word Study, Grades 4 and 5 is a 30-week curriculum designed for daily 30-minute instruction. It contains easy-to-follow instructional dialogue to support teacher-directed phonics instruction. Through the use of authentic text based on science, social studies and current events, the program focuses on reviewing previously taught skills through word play, which enables students to read multisyllable words in order to meet grade-level expectations. The program’s instructional routines include guiding students toward applying word attack strategies such as identifying the 6 Syllable Types and recognizing the morphological structure of words with the express goal of developing reading accuracy, fluency, comprehension, and confidence.

With the original 95 Phonics Core Program for Grades K-3, students practice reading with decodable text that encompasses recently learned phonics skills. Multiple independently conducted research studies have demonstrated that the efficacy of the program meets the criteria for ESSA Level 1 evidence, with students making accelerated literacy progress above and beyond the comparison groups. With the new program for Grades 4 and 5, older students will now be able to continue building their skills with instruction and resources specifically designed to meet their needs. Grades 4 and 5 resources feature print and physical components, including a Teachers’ Edition as well as a student workbook with perforated pages. The package also contains a Student Manipulatives Kit for between five and 20 students, which contains a double-sided Morphology Mat, a Morpheme Cards sheet and dry-erase markers for students. There is an option for Early Adopters to access a slate of digital materials including presentation files for each lesson, family support letters in both English and Spanish, spelling lists, and end of unit assessments. In addition, literary passages that are in the student workbooks are also available for download.

About 95 Percent Group

Founded in 2005, 95 Percent Group is an education company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about the Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps.

For additional information on 95 Percent Group, please visit: https://www.95percentgroup.com. To learn more about continued reading instruction for students, read the article, “Students in 4th and 5th Grades Still Need Reading Instruction? Yes they do, and it’s critically important.”

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Utah State Board of Education Approves 95 Percent Group Resources as Evidence-Informed, Recommended Supplemental Programs for Grades K-5

Adoption highlights programs’ alignment to the Science of Reading

Lincolnshire, Ill. – January 30, 2023 – 95 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, announced today the Utah State Board of Education approved its flagship 95 Phonics Core Program® and 95 Phonics Intervention and 95 Phonological Awareness Intervention as Recommended Supplemental Literacy Curriculum Resources. 

In 2022, Utah joined a growing number of states to realign reading instruction to structured literacy, grounded in the Science of Reading. The Utah State Board of Education convened a panel of experts to oversee the process of implementing a requirement that districts use materials backed by the Science of Reading. Its goal is to get 70 percent of Utah third graders reading at grade level by 2027. 

The selection of 95 Percent Group’s programs for state schools is based on rigorous review by Utah’s professional educators. 

“At 95 Percent Group, we are committed to developing programs that align to the Science of Reading, and our research demonstrates their efficacy,” said Brad Lindaas, CEO of 95 Percent Group. “We’re excited to equip more Utah educators with evidence-based reading solutions they can trust, and to empower them in accelerating student reading improvement.” 

Even before the disruption of the pandemic, only 35 percent of fourth graders met the standards for reading proficiency set by the National Assessment of Educational Progress. Students who are not proficient by the end of third grade are less likely to thrive in school and graduate high school. 

95 Percent Group’s Science of Reading ecosystem is designed to help teachers use structured literacy to close the reading skills gap with a rich portfolio of tools for Tier 1 and 2 reading instruction. Each product connects to every other product, allowing educators to add elements to their curriculum to meet the needs of all students, regardless of where they are in building their foundational reading skills.

The programs adopted by the Utah State Board of Education are: 

  • 95 Phonics Core Program®, a whole-class phonics curriculum, helps to address and prevent reading gaps for all students. 95 Phonics Core adds an explicit phonics strand to the daily reading block to ensure that all K-3 students receive consistent evidence-based and research-aligned phonics instruction to improve outcomes. There are multiple studies that demonstrate its effectiveness. 
  • 95 Phonics Intervention: The 95 Percent Group Intervention Phonics Package provides teachers with a diagnostic screener to pinpoint a struggling student's precise deficits and effectively implement targeted intervention lessons to address and close specific skill gaps to mastery. This approach is proven to be as effective at teaching children to read as the explicit instruction delivered by the teacher. The package includes: 
    • Phonics Lesson Library™ (Basic, Advanced, & Multisyllable Levels)
    • Phonics Chip Kit™ (Basic, Advanced & Multisyllable Levels)
    • Phonics Screener for Intervention (1 Schoolwide License)
  • 95 Phonological Awareness (PA) Intervention products are designed primarily for pre-K through grade 1 and are sequenced from the simplest syllable skills with compound words to the most complex phoneme substitution tasks. Abstract syllables, rimes, and phonemes become concrete using manipulatives to enhance awareness and manipulation of sounds that are included in the Phonological Awareness Lessons Deluxe Package. 

 The Utah State Department of Education’s expert panel reviewed and accepted the independently conducted study by Learning Experience Design Research that demonstrated the effectiveness of using 95 Phonics Core Program with either the 95 Phonological Awareness Intervention or the 95 Phonics Intervention. In the study design, the 95 Percent Group pilot school was matched with a randomly selected comparison group that engaged in “business as usual” literacy instruction and intervention for that district. The pilot school’s students showed advanced growth on the i-Ready® diagnostic reading assessment. 95 Percent Group’s program effect size was doubled when it was used over two years (0.64 for the pilot school vs. 0.31 for the comparison school). 

About 95 Percent Group

Founded in 2005, 95 Percent Group is an education company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen all tiers of instruction and ensure that students receive targeted intervention instruction to close skill gaps.

For additional information on 95 Percent Group’s evidence and research, visit: https://www.95percentgroup.com/evidence-research.

About LXD Research

LXD Research is an independent evaluation, research, and consulting division within Charles River Media Group focusing on educational programs. We design rigorous research studies, multifaceted data analytic reporting, and dynamic content to disseminate insights. Visit www.LXDResearch.com.

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95 Percent Group LLC Acquires Hill Reading Achievement Program (HillRAP) From Hill Learning Center 

Acquisition adds new digital solution to the company’s phonics ecosystem and expands its offerings to support Tier 3 intervention 

Lincolnshire, IL & Durham, NCJanuary 18, 202395 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, today announced the acquisition of the Hill Reading Achievement Program (HillRAP) from Hill Learning Center, an education nonprofit in Durham, North Carolina, that has served students with learning and attention challenges for 45 years. HillRAP is a technology-based, structured literacy intervention solution for students who are persistently struggling to learn to read, including those with dyslexia. It will be supported by 95 Percent Group’s trusted professional learning resources. HillRAP represents the first acquisition for 95 Percent Group, a portfolio company of Leeds Equity Partners. 

“This begins an exciting chapter for 95 Percent Group: we are entering a new market and opening up greater opportunities to serve more schools and students who need us,” said Brad Lindaas, CEO. “HillRAP not only provides us with a mission-aligned product that supports our overall vision for offering schools a comprehensive phonics ecosystem, but it also gives us a proven digital solution. 95 Percent Group will invest in the ongoing development and innovation of HillRAP, expanding its capabilities to improve the literacy skills and lives of more students.” 

Hill Learning Center was the first school in North Carolina dedicated to supporting students with learning and attention challenges. It developed the distinctive methodology that underpins HillRAP to serve students in its innovative school and began training teachers in other settings in 2001 with input from public school teachers and administrators. Today more than 1,000 teachers across 11 states use HillRAP to help students improve their reading skills.  

"We are proud of the work that we have done to advance literacy for students with persistent reading difficulties, and HillRAP has been an important part of that. Our vision has always been to reach as many students with learning and attention challenges as possible. We are grateful to have the opportunity to expand HillRAP’s reach and potential through its acquisition by 95 Percent Group while also doubling down on our mission and impact locally," said Beth Anderson, Executive Director of Hill Learning Center. 

Schools and districts have long relied upon 95 Percent Group’s teacher-centric resources and robust professional learning to support Tiers 1 and 2 literacy instruction grounded in the science of reading. As a Tier 3 intervention program, HillRAP provides direct, explicit, mastery-based instruction in phonological awareness, phonics, fluency, vocabulary, and comprehension.  

As a digital solution, it supports teachers delivering individualized instruction in-person or remotely, while equipping teachers with data-driven insights into student learning and progress. Teachers deploy HillRAP in 45-minute blocks, four to five days per week, using a 4:1 student to teacher ratio. In line with product offerings in the 95 Percent Group product ecosystem, HillRAP has a strong basis in evidence. Third-party evaluations of HillRAP in public schools have demonstrated positive impacts on students’ reading skills and show that students working with HillRAP improve at faster rates than students not using the program. 

 “We are excited about this acquisition of HillRAP, given its track record of increasing student literacy levels. HillRAP’s Tier 3 intervention instruction, with evidence-based methodologies and digital innovation, supports learners with the greatest needs. This is particularly important as reading is necessary for students to succeed in all school subjects and is critical for success later in life,” said Scott VanHoy, Partner of Leeds Equity Partners.

95 Percent Group’s acquisition of HillRAP from Hill Learning Center officially closed in December 2022. Five members of the Hill Learning Center team, who support HillRAP, joined 95 Percent Group in January 2023. Hill Learning Center will remain an independent nonprofit and continue its core mission of delivering research-based programs and instruction for students and educators. Hill will hold a perpetual license with 95 Percent Group to continue using HillRAP with its own students as well as with select schools and districts, primarily in North Carolina.  

About 95 Percent Group 

Founded in 2005, 95 Percent Group is an education company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps. In 2021, 95 Percent Group secured a significant investment from Leeds Equity Partners to further develop its literacy curriculum and invest in new digital solutions. For more information, visit https://www.95percentgroup.com/.

About Hill Learning Center 

Founded in 1977, Hill Learning Center’s mission is to transform students with learning differences into confident, independent learners. Named in honor of founder George Watts Hill, Hill Learning Center began as a program of Durham Academy, becoming an independent nonprofit in 1998.  

It pursues its mission through a range of K-12 student and educator programs, providing equitable and differentiated, research-based practices for supporting students with learning differences and/or attention challenges.  Hill also has three affiliate sites that will continue to deliver its unique school model in Wilmington, NC (Hill School of Wilmington), Greenville, NC (Greenville Learning Center), and Geneva, Switzerland (Oak Hill). For more information, visit https://www.hillcenter.org/.  

About Leeds Equity Partners

Leeds Equity is a New York-based private equity firm dedicated exclusively to partnering with management teams in the education, training, and information services industries (the "Knowledge Industries").  The firm was founded in 1993 and currently manages over $4 billion of capital across a broad spectrum of companies within the Knowledge Industries.  Leeds Equity seeks to leverage its sector-focused expertise and market insights to create long-term value for its partner companies and investors. For additional information on Leeds Equity Partners, see http://www.leedsequity.com/.

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95 Phonics Core Program® Earns Product Certification from Digital Promise for Research-Based Design for Instructional Learning Products

Certification confirms link between Science of Reading and 95 Percent Group product design 

Lincolnshire, IL & Washington, DC – December 7, 2022 – 95 Percent Group LLC, the trusted source for comprehensive, proven literacy solutions, today announced its 95 Phonics Core Program® earned the Research-Based Design for Instructional Learning Products: Product Certification from Digital Promise. This Product Certification underscores 95 Percent Group’s reputation for providing schools with trusted, evidence-based literacy programs and serves as a rigorous, reliable signal for district and school leaders, educators and families looking for products with a confirmed basis in research about learning.

To earn the certification, 95 Percent Group submitted evidence to Digital Promise confirming the connection between the Science of Reading and the design of its 95 Phonics Core Program. In addition, the company also demonstrated its commitment to making its robust research base clear and accessible to the public. 

“This certification from Digital Promise is a testament to 95 Percent Group’s deep commitment to empowering teachers with resources and instructional approaches that are not only based in the Science of Reading, but that also demonstrate rigorous evidence of efficacy. A child’s path to literacy is one of the most important in their lives, and we take it very seriously,” said Brad Lindaas, Chief Executive Officer. “We will continue to invest in research to inform enhancements to our current programs and the development of new ones that unlock the power of literacy for all students.”

Grounded in the Science of Reading, the 95 Phonics Core Program is a whole-class, Tier 1 program that is based upon 95 Percent Group’s structured literacy instructional approach. Supporting explicit, structured phonics instruction for 30 minutes per day is proven to accelerate reading skills and prevent gaps for K-3 students. Instruction is based on a scope and sequence with 25 lessons for kindergarten and 30 lessons for grades 1-3. 

“There are more than 8,000 products used in K-12 schools and fewer than 1 percent have earned this recognition,” said Rachel Schechter, Ph.D., Learning Experience Design (LXD) Research, the independent research form that helped prepare the application. 

“Educators and researchers continue to uncover important insights about how people learn,” said Christina Luke Luna, Chief Learning Officer, Pathways and Credentials at Digital Promise. “Digital Promise’s Research-Based Design Product Certification recognizes the edtech products that incorporate research about learning into their design and development. Congratulations to 95 Percent Group for demonstrating that research informs product design.”

The Research-Based Design Product Certification uses a competency-based learning framework, developed in consultation with Digital Promise’s Learner Variability Project advisory board, expert researchers in the Learning Sciences field, and nearly 50 educators across the United States. Further detail about its development can be found in Digital Promise’s reports, Designing Edtech that Matters for Learning: Research-Based Design Product Certifications (2020) and An Overlooked Indicator of Edtech Quality: The Use of Learning Sciences Research (2022).

Through Product Certifications, consumers can narrow their options as they select products based on research about learning before trying them out in their classrooms. Digital Promise launched the Research-Based Design Product Certification in February 2020, certifying more than 60 products to date.

About 95 Percent Group

Founded in 2005, 95 Percent Group is an education company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps.

For additional information on 95 Percent Group’s evidence and research, visit: https://www.95percentgroup.com/evidence-research.

About Digital Promise

Digital Promise is a nonprofit organization that builds powerful networks and takes on grand challenges by working at the intersection of researchers, entrepreneurs, and educators. Our vision is that all people, at every stage of their lives, have access to learning experiences that help them acquire the knowledge and skills they need to thrive and continuously learn in an ever-changing world. For more information, visit the Digital Promise website and follow @digitalpromise for updates.

About LXD Research

LXD Research is an independent evaluation, research, and consulting division within Charles River Media Group focusing on educational programs. We design rigorous research studies, multifaceted data analytic reporting, and dynamic content to disseminate insights. Visit www.LXDResearch.com.

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Arizona Department of Education Names 95 Percent Group an Approved K-3 Reading Improvement Program

Efficacy research confirms positive effects on reading outcomes; products ready to help schools meet evidence-based requirements starting in 2022-2023 school year

Lincolnshire, IL – September 7, 2022 – 95 Percent Group LLC, a leading provider of literacy solutions and instructional strategies for K-12 schools nationwide, announced today that the Arizona Department of Education approved its 95 Phonics Core Program™ as a supplemental literacy curriculum and its Phonological Awareness Lessons, Phonics Lesson Library™ and Phonics Chip Kit as early literacy intervention resources. Schools in Arizona can now find 95 Percent Group’s evidence-based products on their state list of reading improvement programs and begin using them immediately.

The approval was based upon new, state-reviewed efficacy research confirming that 95 Percent Group’s foundational reading products meet Every Student Succeeds Act (ESSA) Level 1-3 evidence requirement for reading instruction. The criteria were established by the Arizona Department of Education as part of its Move On When Reading initiative, an effort to provide all readers with specific, targeted instruction and interventions so that they are reading at or above grade level by the end of the 3rd grade.

“95 Percent Group believes that evidence-based reading instruction is essential in schools. We have long invested in research that demonstrates the efficacy of our offerings,” said Brad Lindaas, Chief Executive Officer. “The Arizona Department of Education has been a key partner for us for many years, and today’s news will only strengthen our ability to support educators state-wide in promoting the development of early reading skills for all students. With this development, we expect it will be easier for more districts in Arizona to learn about and benefit from our evidence-based products,” he added.

An increasing number of states are enacting laws designed to expand access to evidence-based reading instruction. Even before the pandemic disrupted learning, only 35% of fourth graders met the standards for reading proficiency set by the National Assessment of Educational Progress; students who are not proficient by the end of third grade are less likely to thrive in school and graduate high school. 95 Percent Group’s offerings, including its literacy products and professional development, help educators support all readers through an effective, structured literacy approach based in the science of reading. Independent Research Findings Students using 95 Percent Group products have been observed to be more engaged and independent throughout the reading block.

"Our kids are more engaged than they've ever been with phonics instruction and with reading, and they're applying what they're learning,” said one second grade teacher who was part of the research study.

Evidence requirements under ESSA are designed to ensure that states, districts, and schools can identify programs, practices, products, and policies that work across various populations. The evidence for 95 Percent Group’s foundational suite of reading products was supported by three studies that included the following findings: 95 Phonics Core Program™ (95PCP) is a whole-class phonics supplemental curriculum designed to bring the effectiveness of 95 Percent Group’s structured literacy instructional approach to address and prevent reading gaps for all students.

95 Phonics Core Program adds an explicit phonics strand to the daily Reading Block to ensure that all K-3 students receive consistent evidence and research-based phonics instruction to improve outcomes. The half-year study of the 95PCP in Missouri met ESSA Level 1 criteria. Schools were randomly assigned to use the 95PCP or continue using another curriculum. Students that used the 95PCP outperformed students in grades K-2 that did not use the program.

Phonological Awareness Lessons (PA Lessons) are designed primarily for pre-K through grade 1 and are sequenced from the simplest syllable skills with compound words to the most complex phoneme substitution tasks. Abstract syllables, rimes, and phonemes become concrete using manipulatives to enhance awareness and manipulation of sounds that are included in our Phonological Awareness Lessons Deluxe Package. The half-year study of PA Lessons met ESSA Level 2 criteria. Schools and grades in a California district were paired based on various school-based characteristics to find similar groups of students who would use PA Lessons or receive early literacy PA skill instruction using other resources. The schools that implemented the PA Lessons intervention model saw significant gains above the comparison schools in student reading scores.

Phonics Lesson Library™ (PLL) is an extensive phonics intervention program that provides all the materials necessary to facilitate effective phonics lessons.

Phonics Chip Kit™ (PCK) explains phonics patterns using manipulatives and sound-spelling mapping. This resource focuses on sound-spelling pattern identification to identify individual phonemes in words and analyze sound-spelling patterns. PLL and PCK were used together and evaluated as part of a one-year Tier 2 and Tier 3 intervention program for first-grade students in California. Students using PLL and PCK showed higher gains than the comparison group on multiple measures.

About 95 Percent Group

Founded in 2005, 95 Percent Group is an educational company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with structured literacy, the company focuses on providing educators with whole-class and small-group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research- based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps. For additional information on 95 Percent Group, see www.95percentgroup.com. In 2021, 95 Percent Group secured a significant investment from Leeds Equity Partners to further develop its literacy curriculum as well as invest in new digital solutions.

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95 Percent Group Announces Formation of New Executive Team to Accelerate Growth and Impact

New team to advance the company’s mission to help educators identify and address the needs of all readers

New York, USA - June 14, 2022 - 95 Percent Group LLC, a leading provider of literacy solutions and instructional strategies for K-12 schools nationwide, today announced a new executive team to drive forward the company’s mission to support educators in addressing the reading needs of all children.

Under the leadership of Brad Lindaas, Chief Executive Officer, this team of newly created executive positions will focus on expanding the company’s portfolio of reading intervention and whole-class curriculum materials including new digital solutions, building out its professional development suite of training and resources for educators, and expanding its partnerships with districts across the country.

“I am thrilled to have completed the formation of our new executive team,” Lindaas said, “This extremely talented group brings a diverse range of experience and expertise to 95 Percent Group. Together they uniquely position us to expand our strategic product and professional learning offerings, and help more educators accelerate student reading outcomes."

The executive team now includes:

Laura Stewart, Chief Academic Officer, a nationally recognized Science of Reading and Structured Literacy advocate and expert who will serve as the company’s spokesperson and will continue to build its thought leadership position in the literacy market. Stewart has dedicated her career to improving literacy achievement at leading education companies including The Reading League, Highlights Education Group, and Rowland Reading Foundation.

Anella Wetter, Chief Sales Officer, joins the company with decades of experience building and leading successful sales organizations at top education companies including Carnegie Learning, Houghton Mifflin Harcourt, and Kaplan K-12 Learning Services. Wetter will focus on driving revenue growth by strengthening 95 Percent Group’s current client relationships, developing new school partnerships, and expanding into new markets.

Laura Sullivan, Chief Marketing Officer, brings to 95 Percent Group more than 25 years of experience marketing education products and services at leading companies including Discovery Communications, The Princeton Review, and PresenceLearning. As CMO, Sullivan will focus on building the company’s brand awareness and competitive thought leadership position and developing customer acquisition strategies to drive revenue growth and expansion into new markets.

George Gatsis, Chief Technology Officer, is a technology transformation leader with experience building technology and digital solutions for companies including Follett School Solutions, Pearson Data Solutions, and Follett Software Company. As CTO for 95 Percent Group, Gatsis will lead the company’s expansion of its digital solutions to meet the needs of today’s educators and students.

Mehul Patel, Chief Financial Officer, comes to 95 Percent Group from TCS Education System where he was CFO since 2015. Prior to that, he held leading management roles with Discover Financial Services, Enova Financial, and Deloitte Consulting LLP. As CFO, Patel will oversee all financial functions, and will lead the company’s growth and investment strategies.

“It’s very exciting to observe this talented executive team Brad has hired and in less than six months!” commented Susan Hall EdD, Co-founder (with husband David Hall) of 95 Percent Group. “David and I are confident that under Brad’s leadership, this team will continue the high-quality standard we established for products, services, and client support. As we retire from the company, we are grateful that it is well-positioned to advance our mission that more students learn to read through knowledgeable teachers who are equipped with the right curriculum materials aligned with the Science of Reading.”

“We applaud Brad for having quickly assembled an impressive team of executives to lead 95 Percent Group forward. This new team represents a significant investment in the company’s next phase of growth, and we’re excited to support their efforts to accelerate their expansion and impact,” said Scott VanHoy, Partner at Leeds Equity Partners.

About 95 Percent Group

Founded in 2005, 95 Percent Group is an educational company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with Structured Literacy, the company focuses on providing educators with whole-class and small group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps.

For additional information on 95 Percent Group, see www.95percentgroup.com

In 2021, 95 Percent Group secured a significant investment from Leeds Equity Partners to further develop its literacy curriculum as well as invest in new digital solutions.

About Leeds Equity Partners

Leeds Equity Partners is a New York-based private equity fund dedicated exclusively to partnering with management teams in the education, training, and information services industries (the "Knowledge Industries"). The firm was founded in 1993 and has managed over $4 billion of capital across a broad spectrum of companies within the Knowledge Industries. Leeds Equity seeks to leverage its sector-focused expertise and market insights to create long-term value for its partner companies.

For additional information on Leeds Equity, see www.leedsequity.com.

Laura Stewart Announced as Chief Academic Officer

Lincolnshire, IL - 95 Percent Group recently announced that Laura Stewart has joined as Chief Academic Officer. In this position, she’ll serve as the Company’s primary external spokesperson within the education community to support 95 Percent Group’s leadership position in the Literacy market. As CAO, she’ll provide leadership and advocacy of our investments in the Science of Reading. 

Laura Stewart 95 Percent Chief Academic OfficerStewart brings more than 25 years of academic leadership experience to the position. Most recently she served as the Chief Innovation Officer for The Reading League and was the Chief Academic Officer for Professional Development with the Highlights Education Group. Other key education roles held by Stewart include Vice President of Professional Development for the Rowland Reading Foundation and Zaner-Bloser, school district administrator, and adjunct professor.

“My lifelong passion has been to empower educators to positively impact ALL students and ultimately change the course of literacy achievement in this country,” said Stewart. “I look forward to advancing this long-term goal as I join 95 Percent Group to strengthen the Company’s mission and thought leadership position to meet client instructional needs and improve student outcomes,” she added. 

Stewart will report to Brad Lindaas, President of 95 Percent Group.

“I’m pleased to welcome Laura to 95 Percent Group as a nationally recognized Science of Reading and Structured Literacy advocate and expert,” said Lindaas.  “She readily embraces our company mission ‘to help educators identify and address the needs of all readers and her extensive educational leadership experience will allow us to advance our professional development and product opportunities to better support client needs and help shape our strategic vision,” added Lindaas.

Click here to preview the complete press release.

 

95 Percent Group Announces Partnership with Leeds Equity to Support Evidence-Based Literacy

New York, NY – 95 Percent Group is excited to announce that Leeds Equity has made a significant investment in our company that will enable us to further develop our literacy curriculum as well as invest in our digital solutions. This development further strengthens our ability to empower educators with instructional resources and strategies proven to significantly raise reading achievement.

We are looking forward to beginning this next chapter with Leeds Equity, a private equity firm that’s dedicated to partnering with management teams across the Knowledge Industries. Leeds shares our mission and vision to support early literacy by providing products and services that are grounded in the Science of Reading and aligned with the principles of Structured Literacy.

Our company will continue to be led by Brad Lindaas, President. Brad joined 95 Percent Group as President in February 2018, working closely with co-founders Susan and David Hall. For over 3 years, Brad has increasingly been responsible for overseeing the company’s day-to-day operations and will continue to provide strong leadership and unparalleled client focus. Susan Hall will continue to support the company’s growth and mission as a member of the Board of Directors, and both Susan and David will support Brad with transition activities for a period of time before retiring from the company.

To learn more about this investment, please read the complete press release. If you have any questions about 95 Percent Group, please reach out to info@95percentgroup.com.

Fairfax School District Earns R.E.A.D. Award Honors

Zephyr Lane Elementary Partners with 95 Percent Group to Improve Teacher Preparedness and K-3 Reading Achievement

Bakersfield, CA – Susan Hall, Ed. D., Co-Founder, and CEO, 95 Percent Group recently presented Zephyr Lane Elementary Zephyr Lane Read Award Susan HallSchool with the company’s annual R.E.A.D. Award recognizing the school’s dedication to achieving reading excellence.  This distinction is given to schools or districts that demonstrate instructional excellence and dedication, through the use of 95 Percent Group’s processes and products, to support struggling readers. 

Dr. Hall acknowledged Zephyr Lane’s commitment at every level to implement a comprehensive intervention program that prepared teachers to effectively identify and address skill deficits and significantly improve student reading achievement.  

The award was accepted by Fairfax School District Superintendent Michael Coleman and former Zephyr Lane Principal Charley Clark, who now serves as the district’s Director of Programs. 

95 Percent Group Client Manager and Consultant Kim Dale, who worked most closely with Zephyr Lane during their initial implementation, shared the school’s success story. 

 “Three years ago, a small group Zephyr Lane administrators and teachers attended a 95 Percent Group workshop.  At this training, they heard about a program that could show them how to teach kids to read in an explicit, systematic way. This group of educators went back to their school with a renewed passion and were dedicated to making it happen on their campus.  In just a few months, they secured funding, brought 95 Percent Group to their school, and started preparing teachers to effectively impact reading achievement,” remarked Dale. 

Download the complete press release here: Press Release_Fairfax SD_READ Award

New MTSS Book by Susan Hall, Ed.D.

10 Success Factors for Literacy Intervention: Getting Results with MTSS in Elementary Schools

Lincolnshire, IL – Dr. Susan Hall’s eighth publication, 10 Success Factors for Literacy Intervention: Getting Results with MTSS in Elementary Schools, was recently published by 10 Success Factors for Literacy Intervention by Dr. Susan HallASCD.  Dr. Hall is a nationally recognized author and leader in Multi-Tier System of Supports (MTSS or RTI), data analysis, and reading intervention instruction.

“In some schools MTSS/RTI is losing steam because other initiatives are consuming educators’ attention. I’m concerned about diverting focus away from MTSS/RTI,” said Dr. Hall, Co-Founder and CEO of 95 Percent Group.  “A systemic approach to differentiating instruction to meet the needs of all students should be nonnegotiable in elementary schools.”

In her new book, Dr. Hall candidly shares her experience as a literacy expert in helping school districts successfully implement and sustain effective MTSS/RTI processes.  Having observed and interviewed leaders at “beat-the-odds schools” for over 20 years, she focuses on leadership strategies that matter.

Download the complete press release here: 10 Success Factors for Literacy Intervention.

Capital School District Partners with 95 Percent Group to   
Accelerate K‐1 Reading Performance


Dover, DE - Capital School District recently received the R.E.A.D. Award from their literacy
partner, 95 Percent Group Inc, recognizing significant reading improvement for K‐1 students during the 2016‐17 school year. The yearly honor is given to schools or districts that demonstrate instructional excellence and dedication, in using 95 Percent Group’s processes and products, to support readers who struggle.

“The 95 Percent Group implementation began as a district initiative to improve the knowledge and skills of district instructional leaders, school level coaches, reading interventionists, K‐1 special educators, and K‐1 classroom teachers,” said Pam Herrera, Director of Elementary Instruction. 

Capital School District saw outstanding EOY 2016‐2017 results. The Kindergarten DIBELS Next
composite scores showed that 84% of students met Benchmark, a 21% increase over the prior year.  Also, there was a 40% increase in the number of students meeting Benchmark from the beginning to the end of the school year. 

Capital DE READ Award Presentation
Judie Caroleo, 95 Percent Group’s Director of Training and Development, presented the R.E.A.D. Award to the Capital School District during a recent School Board meeting.   

 “The reading growth in the district exemplifies their commitment to using data-based decision making to improve outcomes for all students,” said Caroleo.  “From the district office to the building level administrators, literacy coaches and the teachers who are providing the instruction, everyone in the Capital School District works tirelessly to meet student needs.”

Download the complete press release here:
Press Release Capital School District Named R.E.A.D Award Winner.

95 Percent Group News

We invite you to check this page regularly to see what's new at 95 Percent Group.

Jennifer Harris joins as Chief Product Officer to Accelerate Print and Digital Portfolio 

Jennifer Harris  Chief Product Officer 95 Percent Group95 Percent Group announced the expansion of it executive team to include Jennifer Harris as Chief Product Officer. Harris brings over 20 years of extensive product development leadership experience where she successfully built and led innovative print and digital strategies. As Chief Product Officer Harris will be responsible for developing and executing a robust plan to accelerate the company’s growing product portfolio.

"Jennifer's experience is just what we need to advance our mission and impact on student reading outcomes," said Brad Lindaas, Chief Executive Officer. "Our team is looking forward to supporting her strategy to grow our product offerings and expand into new markets." 

Click here for more information.

95 Percent Group Names Mehul Patel Chief Financial Officer

95 Percent Group is pleased to announce that Mehul Patel has joined the company as Chief FinancialMehul Patel Chief Financial Officer Officer (CFO).  In this role, Patel will oversee all financial functions and contribute to the company’s growth and investment strategy. Patel will report to Brad Lindaas, President.

“Mehul brings deep financial experience to our company, and we are pleased to welcome him as CFO,” said Lindaas.  “His strategic mindset will support our strong growth trajectory as we develop and expand our line of print and digital educational products and professional development and consulting services,” he added.

Patel comes to 95 Percent Group from TCS Education System, where he has been CFO since 2015. Prior to that, he held leading management roles with Discover Financial Services, Enova Financial, and Deloitte Consulting LLP.

Click here to preview the complete press release.

Anella Wetter Named Chief Sales Officer

95 Percent Group is pleased to announce that Anella Wetter has joined the Company as Chief SalesAnella Wetter Chief Sales Officer 95 Percent Group Officer (CSO). In this role, Wetter will actively support the company’s lead position in the Literacy market by directing and expanding its national sales organization to strengthen current client relationships and drive new customer acquisition.

As CSO, she’ll provide strategic sales leadership and revenue delivery across all products and service offerings. Working cross functionally with our marketing and product development teams, Wetter will assume responsibility for clearly identifying new sales opportunities and collaborate to advance our investments in The Science of Reading resources and professional learning that will continue to improve educator preparedness and student outcomes.

Wetter brings more than 25 years of education and sales leadership experience to the position and will report to Brad Lindaas, President of 95 Percent Group.

“We’re excited to welcome Anella to our executive team during this period of innovation and growth to promote client advocacy and effectively oversee all sales-focused initiatives,” noted Brad Lindaas, President of 95 Percent Group. “Leaning in on the depth of her experience as both a sales leader and a former English Language Arts (ELA) educator, she will be instrumental in supporting current client implementations and identifying new opportunities while embracing our ongoing mission to identify and address the needs of all readers,” he added.

Click here to preview the complete press release.

George Gatsis Joins as Chief Technology Officer

Lincolnshire, IL -  95 Percent Group recently welcomed George Gatsis as Chief Technology Officer (CTO). In this newly created position, George will oversee the expansion of our digital and service offerings.

Gatsis brings more than 20 years of technology transformation leadership to the CTO role, most recently George Gatsis Chief Technology 95 Percent Groupserving as Strategic Advisor and Executive Consultant with Advancing Global EDU. He has also held senior leadership positions with Follett School Solutions, Pearson Data Solutions, and Follett Software Company.

“I’m excited to join the team, and I look forward to enhancing our digital offerings that build on our strong foundation of evidence-based literacy products and services,” said Gatsis.  I also look forward to fostering a culture of trust, engagement, ownership, continuous improvement, and innovation at 95 Percent Group as we embark on developing new digital initiatives to meet client needs,” he added. 

Gatsis will report to Brad Lindaas, President of 95 Percent Group. “George brings extensive expertise in supporting the strategy, planning, design, development and go-to-market of digital education products and services. We look forward to leveraging his experience to meet new and more expansive opportunities in support our customers,” said Lindaas.

Click here to download the complete press release.

Brad Lindaas Named President

Lincolnshire, IL 95 Percent Group announced today that Brad Lindaas has been named President, effective February 26. 

As President, Lindaas will have direct responsibility for overseeing theBrad Lindaas, President 95 Percent Group company’s day-to-day operations including consulting, marketing, sales, technology, and finance. Lindaas brings over 20 years of education market experience, across a wide-range of responsibilities including sales, product management, business development, strategy, technology architecture, customer service, and operations.  Before joining 95 Percent Group, he served as the Vice President of Strategy for ACT, Inc., Iowa City, IA.  

Lindaas will report directly to the Co-Founders of the company, Susan L. Hall, Ed.D., CEO, and C. David Hall, COO.

“After achieving great success and growth for the past 13 years, Susan and I will be taking on more strategic roles that allow us to focus on product development, broaden brand awareness, and promote other important initiatives,” said David Hall.  “We were pleased to find a highly talented and experienced senior manager from the K-12 education industry.  Brad has extensive market knowledge, and we look forward to continued growth with our expanded executive team,” he added.

David Hall will continue as COO and focus his efforts on technology, supporting new business initiatives, intellectual property, and human resources.  In Dr. Susan Hall’s continuing role as CEO, she will dedicate more time to product development especially in blended and online professional development, an area in which the company has experienced recent success with a number of clients.

Download the complete press release here:  Brad Lindaas Named President at 95 Percent Group.


READ Award Indianola 2018












Dr. Susan Hall, 95 Percent Group CEO and Co-Founder  presented  the R.E.A.D. Award at Wilder Elementary School, the first school in the district to pilot the reading intervention program. 

 “It’s been a pleasure working with teachers and administrators across the district, to witness your dedication, and to see so many students achieve reading proficiency,” said Dr. Hall.  “We look forward to continuing this partnership with Indianola and to supporting your continued success.” 

Indianola Community Schools Honored for Student Reading Achievement in Grades 1 - 3

Indianola, IA:  95 Percent Group recently presented Indianola Community Schools with the company’s prestigious  R.E.A.D. Award for demonstrating instructional excellence and dedication supporting readers in the district’s four elementary schools.

“Our partnership with 95 Percent Group began in 2015 when district teachers, instructional coaches, and administrators were asked to attend reading workshops and conferences throughout the country to learn more about what was available to help teach and improve student’s reading skills,” said Cindy Slauson, Director of Curriculum and Instruction.  

Since Fall 2015, when Indianola Community Schools implemented a plan using 95 Percent Group reading intervention training and products, the reading proficiency rate among students in grades 1-3 has risen 12.6%.  In Spring 2017, the Iowa FAST Assessment indicated that 83.5% of all students in grades 1-3 were proficient, up from 66.4% at the beginning of this implementation.  Also, when comparing composite scores with six other districts in the Des Moines, IA. regional area; Indianola posted the largest and only double-digit increases in reading proficiency for the past two years: 14.4% (2015-2016) and 10.6% (2015-2017).

Download the complete press release here:  Indianola Community Schools Named R.E.A.D. Award Winner.