Arizona Department of Education Names 95 Percent Group an Approved K-3 Reading Improvement Program

Efficacy research confirms positive effects on reading outcomes; products ready to help schools meet evidence-based requirements starting in 2022-2023 school year

September 7, 2022 – 95 Percent Group LLC, a leading provider of literacy solutions and instructional strategies for K-12 schools nationwide, announced today that the Arizona Department of Education approved its 95 Phonics Core Program™ as a supplemental literacy curriculum and its Phonological Awareness Lessons, Phonics Lesson Library™ and Phonics Chip Kit as early literacy intervention resources. Schools in Arizona can now find 95 Percent Group’s evidence-based products on their state list of reading improvement programs and begin using them immediately. 

The approval was based upon new, state-reviewed efficacy research confirming that 95 Percent Group’s foundational reading products meet Every Student Succeeds Act (ESSA) Level 1-3 evidence requirement for reading instruction. The criteria were established by the Arizona Department of Education as part of its Move On When Reading initiative, an effort to provide all readers with specific, targeted instruction and interventions so that they are reading at or above grade level by the end of the 3rd grade. 

“95 Percent Group believes that evidence-based reading instruction is essential in schools. We have long invested in research that demonstrates the efficacy of our offerings,” said Brad Lindaas, Chief Executive Officer. “The Arizona Department of Education has been a key partner for us for many years, and today’s news will only strengthen our ability to support educators state-wide in promoting the development of early reading skills for all students. With this development, we expect it will be easier for more districts in Arizona to learn about and benefit from our evidence-based products,” he added. 

An increasing number of states are enacting laws designed to expand access to evidence-based reading instruction. Even before the pandemic disrupted learning, only 35% of fourth graders met the standards for reading proficiency set by the National Assessment of Educational Progress; students who are not proficient by the end of third grade are less likely to thrive in school and graduate high school. 95 Percent Group’s offerings, including its literacy products and professional development, help educators support all readers through an effective, structured literacy approach based in the science of reading.

Click here to read the full press release.

Senior Leadership Team Expanded to Drive Digital Strategy and Expansion into New Markets

Bill Scarlett joins as Vice President of Software Development and Susan Quarino named Vice President of Sales

95 Percent Group recently announced the addition of two new executives to accelerate the company’s mission to support educators in addressing the reading needs of all children.

With over 25 years of edtech software development experience, Bill Scarlett joins the company as Vice President of Software Development. In this position, Scarlett will advance our strategy to expand digital solutions for both educators and students.

As Vice President of Sales, Susan Quarino bring extensive education leadership experience stemming from her roles as a classroom teacher, district administrator, and a senior sales executive. At 95 Percent Group, Quarino will lead a growing team of account executives as they partner with schools nationwide to provide educators with instructional materials and professional learning services to effectively improve student outcomes. 

“I'm delighted to welcome Bill and Susan to the 95 Percent Group family,” said CEO, Brad Lindaas. "We are rapidly expanding our evidence and research-based suite of literacy products and services, all of which are rooted in The Science of Reading, and Bill and Susan are the perfect executives to help us bring them to market.”

Click here to review the complete press release.

95 Percent Group Announces Formation of New Executive Team to Accelerate Growth and Impact

New team to advance the company’s mission to help educators identify and address the needs of all readers

New York, USA - June 14, 2022 - 95 Percent Group LLC, a leading provider of literacy solutions and instructional strategies for K-12 schools nationwide, today announced a new executive team to drive forward the company’s mission to support educators in addressing the reading needs of all children.

Under the leadership of Brad Lindaas, Chief Executive Officer, this team of newly created executive positions will focus on expanding the company’s portfolio of reading intervention and whole-class curriculum materials including new digital solutions, building out its professional development suite of training and resources for educators, and expanding its partnerships with districts across the country.

“I am thrilled to have completed the formation of our new executive team,” Lindaas said, “This extremely talented group brings a diverse range of experience and expertise to 95 Percent Group. Together they uniquely position us to expand our strategic product and professional learning offerings, and help more educators accelerate student reading outcomes."

The executive team now includes:

Laura Stewart, Chief Academic Officer, a nationally recognized Science of Reading and Structured Literacy advocate and expert who will serve as the company’s spokesperson and will continue to build its thought leadership position in the literacy market. Stewart has dedicated her career to improving literacy achievement at leading education companies including The Reading League, Highlights Education Group, and Rowland Reading Foundation.

Anella Wetter, Chief Sales Officer, joins the company with decades of experience building and leading successful sales organizations at top education companies including Carnegie Learning, Houghton Mifflin Harcourt, and Kaplan K-12 Learning Services. Wetter will focus on driving revenue growth by strengthening 95 Percent Group’s current client relationships, developing new school partnerships, and expanding into new markets.

Laura Sullivan, Chief Marketing Officer, brings to 95 Percent Group more than 25 years of experience marketing education products and services at leading companies including Discovery Communications, The Princeton Review, and PresenceLearning. As CMO, Sullivan will focus on building the company’s brand awareness and competitive thought leadership position and developing customer acquisition strategies to drive revenue growth and expansion into new markets.

George Gatsis, Chief Technology Officer, is a technology transformation leader with experience building technology and digital solutions for companies including Follett School Solutions, Pearson Data Solutions, and Follett Software Company. As CTO for 95 Percent Group, Gatsis will lead the company’s expansion of its digital solutions to meet the needs of today’s educators and students.

Mehul Patel, Chief Financial Officer, comes to 95 Percent Group from TCS Education System where he was CFO since 2015. Prior to that, he held leading management roles with Discover Financial Services, Enova Financial, and Deloitte Consulting LLP. As CFO, Patel will oversee all financial functions, and will lead the company’s growth and investment strategies.

“It’s very exciting to observe this talented executive team Brad has hired and in less than six months!” commented Susan Hall EdD, Co-founder (with husband David Hall) of 95 Percent Group. “David and I are confident that under Brad’s leadership, this team will continue the high-quality standard we established for products, services, and client support. As we retire from the company, we are grateful that it is well-positioned to advance our mission that more students learn to read through knowledgeable teachers who are equipped with the right curriculum materials aligned with the Science of Reading.”

“We applaud Brad for having quickly assembled an impressive team of executives to lead 95 Percent Group forward. This new team represents a significant investment in the company’s next phase of growth, and we’re excited to support their efforts to accelerate their expansion and impact,” said Scott VanHoy, Partner at Leeds Equity Partners.

About 95 Percent Group

Founded in 2005, 95 Percent Group is an educational company whose mission is to help educators identify and address the needs of all readers. Using an approach that is aligned with Structured Literacy, the company focuses on providing educators with whole-class and small group literacy solutions as well as developing foundational knowledge about The Science of Reading to deliver evidence and research-based instructional strategies. The company’s professional development, diagnostic assessments, skill continua, and explicit instructional materials strengthen MTSS/RTI frameworks and ensure that students receive targeted intervention instruction to close skill gaps.

For additional information on 95 Percent Group, see

In 2021, 95 Percent Group secured a significant investment from Leeds Equity Partners to further develop its literacy curriculum as well as invest in new digital solutions.

About Leeds Equity Partners

Leeds Equity Partners is a New York-based private equity fund dedicated exclusively to partnering with management teams in the education, training, and information services industries (the "Knowledge Industries"). The firm was founded in 1993 and has managed over $4 billion of capital across a broad spectrum of companies within the Knowledge Industries. Leeds Equity seeks to leverage its sector-focused expertise and market insights to create long-term value for its partner companies.

For additional information on Leeds Equity, see

Laura Stewart Announced as Chief Academic Officer

Lincolnshire, IL - 95 Percent Group recently announced that Laura Stewart has joined as Chief Academic Officer. In this position, she’ll serve as the Company’s primary external spokesperson within the education community to support 95 Percent Group’s leadership position in the Literacy market. As CAO, she’ll provide leadership and advocacy of our investments in the Science of Reading. 

Laura Stewart 95 Percent Chief Academic OfficerStewart brings more than 25 years of academic leadership experience to the position. Most recently she served as the Chief Innovation Officer for The Reading League and was the Chief Academic Officer for Professional Development with the Highlights Education Group. Other key education roles held by Stewart include Vice President of Professional Development for the Rowland Reading Foundation and Zaner-Bloser, school district administrator, and adjunct professor.

“My lifelong passion has been to empower educators to positively impact ALL students and ultimately change the course of literacy achievement in this country,” said Stewart. “I look forward to advancing this long-term goal as I join 95 Percent Group to strengthen the Company’s mission and thought leadership position to meet client instructional needs and improve student outcomes,” she added. 

Stewart will report to Brad Lindaas, President of 95 Percent Group.

“I’m pleased to welcome Laura to 95 Percent Group as a nationally recognized Science of Reading and Structured Literacy advocate and expert,” said Lindaas.  “She readily embraces our company mission ‘to help educators identify and address the needs of all readers and her extensive educational leadership experience will allow us to advance our professional development and product opportunities to better support client needs and help shape our strategic vision,” added Lindaas.

Click here to preview the complete press release.


95 Percent Group Announces Partnership with Leeds Equity to Support Evidence-Based Literacy

New York, NY – 95 Percent Group is excited to announce that Leeds Equity has made a significant investment in our company that will enable us to further develop our literacy curriculum as well as invest in our digital solutions. This development further strengthens our ability to empower educators with instructional resources and strategies proven to significantly raise reading achievement.

We are looking forward to beginning this next chapter with Leeds Equity, a private equity firm that’s dedicated to partnering with management teams across the Knowledge Industries. Leeds shares our mission and vision to support early literacy by providing products and services that are grounded in the Science of Reading and aligned with the principles of Structured Literacy.

Our company will continue to be led by Brad Lindaas, President. Brad joined 95 Percent Group as President in February 2018, working closely with co-founders Susan and David Hall. For over 3 years, Brad has increasingly been responsible for overseeing the company’s day-to-day operations and will continue to provide strong leadership and unparalleled client focus. Susan Hall will continue to support the company’s growth and mission as a member of the Board of Directors, and both Susan and David will support Brad with transition activities for a period of time before retiring from the company.

To learn more about this investment, please read the complete press release. If you have any questions about 95 Percent Group, please reach out to

Fairfax School District Earns R.E.A.D. Award Honors

Zephyr Lane Elementary Partners with 95 Percent Group to Improve Teacher Preparedness and K-3 Reading Achievement

Bakersfield, CA – Susan Hall, Ed. D., Co-Founder, and CEO, 95 Percent Group recently presented Zephyr Lane Elementary Zephyr Lane Read Award Susan HallSchool with the company’s annual R.E.A.D. Award recognizing the school’s dedication to achieving reading excellence.  This distinction is given to schools or districts that demonstrate instructional excellence and dedication, through the use of 95 Percent Group’s processes and products, to support struggling readers. 

Dr. Hall acknowledged Zephyr Lane’s commitment at every level to implement a comprehensive intervention program that prepared teachers to effectively identify and address skill deficits and significantly improve student reading achievement.  

The award was accepted by Fairfax School District Superintendent Michael Coleman and former Zephyr Lane Principal Charley Clark, who now serves as the district’s Director of Programs. 

95 Percent Group Client Manager and Consultant Kim Dale, who worked most closely with Zephyr Lane during their initial implementation, shared the school’s success story. 

 “Three years ago, a small group Zephyr Lane administrators and teachers attended a 95 Percent Group workshop.  At this training, they heard about a program that could show them how to teach kids to read in an explicit, systematic way. This group of educators went back to their school with a renewed passion and were dedicated to making it happen on their campus.  In just a few months, they secured funding, brought 95 Percent Group to their school, and started preparing teachers to effectively impact reading achievement,” remarked Dale. 

Download the complete press release here: Press Release_Fairfax SD_READ Award

New MTSS Book by Susan Hall, Ed.D.

10 Success Factors for Literacy Intervention: Getting Results with MTSS in Elementary Schools

Lincolnshire, IL – Dr. Susan Hall’s eighth publication, 10 Success Factors for Literacy Intervention: Getting Results with MTSS in Elementary Schools, was recently published by 10 Success Factors for Literacy Intervention by Dr. Susan HallASCD.  Dr. Hall is a nationally recognized author and leader in Multi-Tier System of Supports (MTSS or RTI), data analysis, and reading intervention instruction.

“In some schools MTSS/RTI is losing steam because other initiatives are consuming educators’ attention. I’m concerned about diverting focus away from MTSS/RTI,” said Dr. Hall, Co-Founder and CEO of 95 Percent Group.  “A systemic approach to differentiating instruction to meet the needs of all students should be nonnegotiable in elementary schools.”

In her new book, Dr. Hall candidly shares her experience as a literacy expert in helping school districts successfully implement and sustain effective MTSS/RTI processes.  Having observed and interviewed leaders at “beat-the-odds schools” for over 20 years, she focuses on leadership strategies that matter.

Download the complete press release here: 10 Success Factors for Literacy Intervention.

Capital School District Partners with 95 Percent Group to   
Accelerate K‐1 Reading Performance

Dover, DE - Capital School District recently received the R.E.A.D. Award from their literacy
partner, 95 Percent Group Inc, recognizing significant reading improvement for K‐1 students during the 2016‐17 school year. The yearly honor is given to schools or districts that demonstrate instructional excellence and dedication, in using 95 Percent Group’s processes and products, to support readers who struggle.

“The 95 Percent Group implementation began as a district initiative to improve the knowledge and skills of district instructional leaders, school level coaches, reading interventionists, K‐1 special educators, and K‐1 classroom teachers,” said Pam Herrera, Director of Elementary Instruction. 

Capital School District saw outstanding EOY 2016‐2017 results. The Kindergarten DIBELS Next
composite scores showed that 84% of students met Benchmark, a 21% increase over the prior year.  Also, there was a 40% increase in the number of students meeting Benchmark from the beginning to the end of the school year. 

Capital DE READ Award Presentation
Judie Caroleo, 95 Percent Group’s Director of Training and Development, presented the R.E.A.D. Award to the Capital School District during a recent School Board meeting.   

 “The reading growth in the district exemplifies their commitment to using data-based decision making to improve outcomes for all students,” said Caroleo.  “From the district office to the building level administrators, literacy coaches and the teachers who are providing the instruction, everyone in the Capital School District works tirelessly to meet student needs.”

Download the complete press release here:
Press Release Capital School District Named R.E.A.D Award Winner.

95 Percent Group News

We invite you to check this page regularly to see what's new at 95 Percent Group.

Jennifer Harris joins as Chief Product Officer to Accelerate Print and Digital Portfolio 

Jennifer Harris  Chief Product Officer 95 Percent Group95 Percent Group announced the expansion of it executive team to include Jennifer Harris as Chief Product Officer. Harris brings over 20 years of extensive product development leadership experience where she successfully built and led innovative print and digital strategies. As Chief Product Officer Harris will be responsible for developing and executing a robust plan to accelerate the company’s growing product portfolio.

"Jennifer's experience is just what we need to advance our mission and impact on student reading outcomes," said Brad Lindaas, Chief Executive Officer. "Our team is looking forward to supporting her strategy to grow our product offerings and expand into new markets." 

Click here for more information.

95 Percent Group Names Mehul Patel Chief Financial Officer

95 Percent Group is pleased to announce that Mehul Patel has joined the company as Chief FinancialMehul Patel Chief Financial Officer Officer (CFO).  In this role, Patel will oversee all financial functions and contribute to the company’s growth and investment strategy. Patel will report to Brad Lindaas, President.

“Mehul brings deep financial experience to our company, and we are pleased to welcome him as CFO,” said Lindaas.  “His strategic mindset will support our strong growth trajectory as we develop and expand our line of print and digital educational products and professional development and consulting services,” he added.

Patel comes to 95 Percent Group from TCS Education System, where he has been CFO since 2015. Prior to that, he held leading management roles with Discover Financial Services, Enova Financial, and Deloitte Consulting LLP.

Click here to preview the complete press release.

Anella Wetter Named Chief Sales Officer

95 Percent Group is pleased to announce that Anella Wetter has joined the Company as Chief SalesAnella Wetter Chief Sales Officer 95 Percent Group Officer (CSO). In this role, Wetter will actively support the company’s lead position in the Literacy market by directing and expanding its national sales organization to strengthen current client relationships and drive new customer acquisition.

As CSO, she’ll provide strategic sales leadership and revenue delivery across all products and service offerings. Working cross functionally with our marketing and product development teams, Wetter will assume responsibility for clearly identifying new sales opportunities and collaborate to advance our investments in The Science of Reading resources and professional learning that will continue to improve educator preparedness and student outcomes.

Wetter brings more than 25 years of education and sales leadership experience to the position and will report to Brad Lindaas, President of 95 Percent Group.

“We’re excited to welcome Anella to our executive team during this period of innovation and growth to promote client advocacy and effectively oversee all sales-focused initiatives,” noted Brad Lindaas, President of 95 Percent Group. “Leaning in on the depth of her experience as both a sales leader and a former English Language Arts (ELA) educator, she will be instrumental in supporting current client implementations and identifying new opportunities while embracing our ongoing mission to identify and address the needs of all readers,” he added.

Click here to preview the complete press release.

George Gatsis Joins as Chief Technology Officer

Lincolnshire, IL -  95 Percent Group recently welcomed George Gatsis as Chief Technology Officer (CTO). In this newly created position, George will oversee the expansion of our digital and service offerings.

Gatsis brings more than 20 years of technology transformation leadership to the CTO role, most recently George Gatsis Chief Technology 95 Percent Groupserving as Strategic Advisor and Executive Consultant with Advancing Global EDU. He has also held senior leadership positions with Follett School Solutions, Pearson Data Solutions, and Follett Software Company.

“I’m excited to join the team, and I look forward to enhancing our digital offerings that build on our strong foundation of evidence-based literacy products and services,” said Gatsis.  I also look forward to fostering a culture of trust, engagement, ownership, continuous improvement, and innovation at 95 Percent Group as we embark on developing new digital initiatives to meet client needs,” he added. 

Gatsis will report to Brad Lindaas, President of 95 Percent Group. “George brings extensive expertise in supporting the strategy, planning, design, development and go-to-market of digital education products and services. We look forward to leveraging his experience to meet new and more expansive opportunities in support our customers,” said Lindaas.

Click here to download the complete press release.

Brad Lindaas Named President

Lincolnshire, IL 95 Percent Group announced today that Brad Lindaas has been named President, effective February 26. 

As President, Lindaas will have direct responsibility for overseeing theBrad Lindaas, President 95 Percent Group company’s day-to-day operations including consulting, marketing, sales, technology, and finance. Lindaas brings over 20 years of education market experience, across a wide-range of responsibilities including sales, product management, business development, strategy, technology architecture, customer service, and operations.  Before joining 95 Percent Group, he served as the Vice President of Strategy for ACT, Inc., Iowa City, IA.  

Lindaas will report directly to the Co-Founders of the company, Susan L. Hall, Ed.D., CEO, and C. David Hall, COO.

“After achieving great success and growth for the past 13 years, Susan and I will be taking on more strategic roles that allow us to focus on product development, broaden brand awareness, and promote other important initiatives,” said David Hall.  “We were pleased to find a highly talented and experienced senior manager from the K-12 education industry.  Brad has extensive market knowledge, and we look forward to continued growth with our expanded executive team,” he added.

David Hall will continue as COO and focus his efforts on technology, supporting new business initiatives, intellectual property, and human resources.  In Dr. Susan Hall’s continuing role as CEO, she will dedicate more time to product development especially in blended and online professional development, an area in which the company has experienced recent success with a number of clients.

Download the complete press release here:  Brad Lindaas Named President at 95 Percent Group.

READ Award Indianola 2018

Dr. Susan Hall, 95 Percent Group CEO and Co-Founder  presented  the R.E.A.D. Award at Wilder Elementary School, the first school in the district to pilot the reading intervention program. 

 “It’s been a pleasure working with teachers and administrators across the district, to witness your dedication, and to see so many students achieve reading proficiency,” said Dr. Hall.  “We look forward to continuing this partnership with Indianola and to supporting your continued success.” 

Indianola Community Schools Honored for Student Reading Achievement in Grades 1 - 3

Indianola, IA:  95 Percent Group recently presented Indianola Community Schools with the company’s prestigious  R.E.A.D. Award for demonstrating instructional excellence and dedication supporting readers in the district’s four elementary schools.

“Our partnership with 95 Percent Group began in 2015 when district teachers, instructional coaches, and administrators were asked to attend reading workshops and conferences throughout the country to learn more about what was available to help teach and improve student’s reading skills,” said Cindy Slauson, Director of Curriculum and Instruction.  

Since Fall 2015, when Indianola Community Schools implemented a plan using 95 Percent Group reading intervention training and products, the reading proficiency rate among students in grades 1-3 has risen 12.6%.  In Spring 2017, the Iowa FAST Assessment indicated that 83.5% of all students in grades 1-3 were proficient, up from 66.4% at the beginning of this implementation.  Also, when comparing composite scores with six other districts in the Des Moines, IA. regional area; Indianola posted the largest and only double-digit increases in reading proficiency for the past two years: 14.4% (2015-2016) and 10.6% (2015-2017).

Download the complete press release here:  Indianola Community Schools Named R.E.A.D. Award Winner.