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Active listing

Director of Homeschool Marketing

Location: Remote, US

Salary range: $130,000 - $140,000

Calling all homeschool marketing leaders ready to step into a Director-level role and shape the future of a high-growth, mission-driven brand.

All About Learning Press is seeking a strategic, data‑driven Director of Homeschool Marketing to build and scale our direct‑to‑consumer (DTC) marketing engine. This newly created leadership role is designed to accelerate awareness, demand, and revenue growth across a passionate and rapidly evolving homeschool market.

You’ll own the full-funnel marketing strategy—from brand storytelling to performance marketing—leading a multi-channel approach spanning email, social, paid media, partnerships, events, and more. This is a high-impact opportunity to combine category expertise with modern growth marketing to position AALP as the clear leader in homeschool curriculum.

Why This Role Stands Out

  • Own and build a marketing function with executive visibility
  • Direct impact on revenue growth across eCommerce and wholesale channels
  • Lead and scale a growing, high-performing marketing team
  • Shape category leadership in a rapidly expanding homeschool market

What You’ll Do

Strategic Leadership

  • Partner with senior leadership (SVP, Homeschool; SVP, Marketing) to define and execute growth strategy
  • Own annual marketing planning, budget, and performance outcomes
  • Translate deep homeschool market insights into scalable growth strategies

Brand & Content Leadership

  • Elevate AALP’s position as the trusted authority in homeschool curriculum
  • Lead development of differentiated messaging, storytelling, and content strategy
  • Establish and enforce cohesive brand standards across all channels

Channel & Growth Marketing

  • Drive a high-performing, multi-channel program across:
    • Email lifecycle & automation
    • Organic and paid social
    • Performance media (search, display, retargeting)
    • Affiliate, influencer, and partnership marketing
    • Events and community engagement
  • Expand affiliate and partnership ecosystems to accelerate revenue growth

Performance & Team Leadership

  • Define KPIs, dashboards, and insights that drive decision-making
  • Implement a test-and-learn culture focused on continuous optimization
  • Lead, mentor, and grow a team of marketers; build future organizational capability

What You Bring

  • 7+ years of progressive DTC marketing experience, ideally within homeschool curriculum or adjacent education markets
  • Deep knowledge of the homeschool ecosystem (buyer personas, funding sources, competitive dynamics)
  • Proven track record driving eCommerce growth through multi-channel strategies
  • Experience scaling affiliate or partnership marketing programs
  • Strong leadership presence with the ability to influence cross-functional stakeholders
  • Analytical mindset paired with creative problem-solving

Tech Stack

  • HubSpot (required)
  • CRM and marketing automation platforms
  • WooCommerce (preferred)
  • WordPress (preferred)
  • AI-enabled tools (e.g., Copilot, Liminal)

About All About Learning Press

All About Learning Press is a leading provider of structured literacy programs for homeschool families and educators. Its multisensory, step‑by‑step programs—including All About Reading, All About Spelling, and All About Math—deliver evidence‑based instruction designed to build confidence and lasting academic success. Trusted by families and educators worldwide, AALP is committed to making high‑quality literacy and math instruction engaging and accessible across home and school settings.
Learn more at: https://allaboutlearningpress.com/

About 95 Percent Group

95 Percent Group is an educational publishing and technology company dedicated to empowering teachers with research‑based tools and support. Through its acquisitions of TouchMath and All About Learning Press, the company now serves districts, schools, homeschool families, and private learning environments with proven foundational literacy and math solutions. 95 Percent Group is committed to advancing research and best practices in the science of reading, science of math, and broader science of learning.
More information: https://95percentgroup.com/

Company Description:

95 Percent Group is a leader in literacy instruction for pre-K through grade 8 across the U.S. The company offers professional development training for teachers and administrators as well as print and online products to assist teachers with literacy instruction. 95 Percent Group’s comprehensive educational consulting, professional development, diagnostic assessments, and instructional materials help schools deliver instruction that consistently and significantly increase reading achievement.

The company was founded in 2005 and is based in Lincolnshire, IL (northwest suburban Chicago). Its customers are primarily school districts across the U.S., and they are served by consultants who travel for on-site training as well as through online training.

95 Percent Group has a fully engaged and highly committed leadership team who cares deeply about our mission. We’ve hired the best from inside and outside the industry. This is a tremendous opportunity to join a company positioned for continued significant growth. An added plus is knowing that what you’re doing every day is making a significant difference in children’s lives. Come work with a group of smart, fun, passionate professionals who value creativity, innovation, and making an impact.

95 Percent Group, LLC is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.


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