Leadership Team

95 Percent Group is an educational consulting company focused on reading improvement in pre-K through grade 12. Why the single focus on reading? Reading proficiency is the foundation of student achievement in all curriculum areas and academic pursuits. It’s that simple…and that important.

Districts and individual schools come to us to accomplish measurable improvements in students’ reading skills. We help them make these gains through an integrated mix of professional development workshops, sustained teacher coaching, diagnostic assessments, lesson plan materials, online courses, and instructional videos.

Because we are teachers, we have first-hand, authentic insight and experience about what works best and most consistently for students and teachers alike based on our personal classroom experiences and our relationships with more than 1,800 districts in over 3,200 schools. This is more than theoretical—it’s practical, proven, and based on classroom reality.


Brad Lindaas CEO 95 Percent Group

Brad Lindaas, Chief Executive Officer

Brad, joined 95 Percent Group as President in February 2018In this position, Brad oversees the company’s day-to-day operations.

He brings over 20 years of education market experience, across a wide-range of responsibilities including sales, product management, business development, strategy, technology architecture, customer service, and operations.  Before joining 95 Percent Group, he served as the Vice President of Strategy for ACT, Inc., Iowa City, IA.  

Brad was with Follett Corporation for 18 years, serving in strategy and GM roles where his achievements were recognized with multiple promotions and increased responsibilities. 

He holds several degrees including a Masters of Business Administration from the University of Illinois, a Master of Science in Education in Education Entrepreneurship from the University of Pennsylvania, a Master of Science in Communication in Communication Systems Strategy & Management from Northwestern University, and a Bachelor of Arts in English from the University of Wisconsin.

Susan L. Hall, EdD, Co-FounderSusan Hall

95 Percent Group was co-founded by Susan L. Hall, a nationally recognized leader in RTI, data analysis, and 95 Percent reading instruction. Dr. Hall has more than 20 years of experience as a consultant to districts and schools in the field of reading intervention. 

She is a sought-after speaker at reading conferences nationwide and has authored eight books, including the bestselling I’ve DIBEL’ed, Now What? and Implementing Response to Intervention.  Her eighth book, 10 Success Factors for Literacy Intervention, was published by ASCD, in July 2018.

Dr. Hall is a leading expert on the use of DIBELS® and LETRS® and has developed proprietary tools that teachers use to help interpret student data. She is a member of the Dean’s Leadership Council at the Harvard Graduate School of Education, the advisory board of the Neuhaus Education Center in Houston, and is a former national board member of the International Dyslexia Association. Susan graduated cum laude from Lawrence University in Wisconsin, earned a Master’s in Business Administration at Harvard University, and a doctorate in education from National Louis University. 


C. David Hall

C. David Hall, Co-Founder

David Hall is the co-founder of 95 Percent Group. His experience prior to forming 95 Percent Group includes a broad spectrum of business and technology. 

He was previously President of GlobalView Software Inc., and before that was Treasurer of US Robotics Corp, a data communications products company. Previously, David held a series of corporate finance positions with increasing responsibilities in Fortune 100 companies, and early in his career was an information systems consultant.  

He holds a Masters in Management from the Kellogg Graduate School of Management at Northwestern University, and a Bachelor’s degree in Finance from the University of Tulsa.